Templates

Twelve sites, not twelve themes

Each one arrives as a whole site: the pages, the links across the top, something to sell, a first article and the look it is painted in. Every word is yours to rewrite, every block is one you could have built yourself, and nothing about the choice is permanent.

You pick one when you create your account — or start plain and change the look later.

Makers who teach as well as sell

A workshop to book, a studio to visit and a journal — warm type on paper, for anybody who makes things by hand.

Consultants, coaches, anybody selling their own time

A quiet, serious page: what you do, who it is for, what it costs, and a form that asks the right questions.

Photographers, designers, anybody whose work is the argument

Black, quiet and typographic. Almost no colour, so the pictures you put in are the only thing that has any.

Therapists, osteopaths, anybody whose site must feel calm

Soft edges, green, plenty of air. Says what happens in a session and makes the first message easy to send.

Apps, tools, anything priced per month

Dark, gridded, glass panels. A product page with a plan table and the objections answered under it.

Cohorts, courses, anything sold hard for two weeks

A long sales page that does the whole job: promise, curriculum, objections, prices, and a bar that follows you down.

11,400readers
240letters sent
4 yrswithout missing one

What it is about

Every Sunday, one piece about how people move around cities and what it costs them. Written by somebody who reads the traffic modelling so you do not have to, and who has been wrong in public often enough to be careful.

Schedules and why they fail

Bunching, dwell time, and the six minutes that decide a route.

Money

Who pays for a tram, over what period, and what that buys the people who never ride it.

The street itself

Kerbs, crossings, and the arguments about both.

A recent one

Two buses arrive together and then none for twenty minutes. That is not bad driving; it is a feedback loop that every frequent route falls into unless somebody spends money to stop it — and the letter that explained why is the most forwarded thing here.

Paste something a customer actually wrote to you. This is the one block on the page nobody should fill in for you.

Writers selling a members' edition

Paper, a book face and one column. Built for reading, with a membership at the bottom instead of a banner at the top.

Restaurants, bakeries, anywhere with an address and opening hours

Loud type, thick edges, the menu and the opening hours. For a business people find on a phone, standing outside.

Libraries, CLIs, anything installed from a terminal

Monospace on charcoal, hard edges. Install line first, prices second, and no adjectives anywhere.

Coaches selling programmes rather than hours

Big condensed type on dark, buttons that press in. Built around one programme and the proof it works.

Agencies and studios selling projects, not products

Restrained and corporate in the good sense: what you do, how a project runs, what it costs, and a brief form.

Shows with an audience and something to sell to it

Deep violet, soft panels. Where to listen, what the show is, and a members' tier that pays for it.

None of them is a cage

A template is a starting point that gets deleted a paragraph at a time. The blocks are the same blocks, the theme is six choices you can change in an afternoon, and nothing here is watermarked.

Start free