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Shape
One page, with the bar across the top as anchors into it
On it
The twelve weeks, Who writes it, Prices, Questions
Blog
One article, published: “Add weight slower than you want to”
Sells
Twelve-week programme, at €240
Member area
On, for the people who buy
Look
Charcoal ember, tactile surfaces
The whole page
Drawn by the same code that renders a published site, at the width a visitor reads it at. The words are ordinary sentences rather than instructions — you replace them, you do not fill them in.
Three sessions a weekAny gym, or noneRewritten fortnightly
Why not a video library
A library of exercises is a week of guessing with better production.
An hour with a trainer is an hour of good form and a week of guessing. A library of exercise videos is the same problem, filmed. What changes anything is a plan for this week, written for you, adjusted when it stops fitting.
Twelve weeks, three blocks
01Weeks 1–4 — learn the lifts12 sessions
Squat, hinge, push, pull — filmed and marked upweek 1
Light, boring, and the reason nothing hurts in week nineweeks 2–3
First check-in: what the log saysweek 4
02Weeks 5–8 — add weight12 sessions
Progression that is slower than you wantweeks 5–6
The week everybody wants to skipweek 7
Rewrite, from what you loggedweek 8
03Weeks 9–12 — test it12 sessions
Heavier, less oftenweeks 9–11
Your numbers, beside week one'sweek 12
12weeks
36sessions
6rewrites of your plan
Who writes it
Your name here
Coach
Three sentences about why you are the person writing these. Who you coach, what you have got wrong, and what you changed because of it.
Ten years coaching
300 programmes
Reads every log
Paste something somebody actually wrote to you. This is the one block on the page nobody should fill in for you.
A second one, from somebody at a different stage. The ones that convince are specific: what changed, and how long it took.
A third. If you have only one, delete the other two — three invented quotes are worse than one real one.
